Protection that gives you so much more
At PruProtect we provide comprehensive Life Cover, Serious Illness Cover and Income Protection Cover that is relevant to your needs and most of all pays out when you need it. We don't believe in an ‘all or nothing' approach like some other insurers who will end your policy, or increase your premiums, once you've made a claim. We believe in cover that's there when you need it and can reward you when you don't.
We're the only insurer that gives you the opportunity to reduce your premiums every year, without compromising the quality of your cover. That's because we believe if you look after your health with our unique Vitality programme, you're less likely to claim, so we think it's only fair to reward you with lower premiums.
Our protection Plan has been designed to give you the peace of mind you'd expect and helps you get even more out of your cover.